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reasoned action model
reasoned action model The reasoned action model is a framework for explaining behavior in which a person’s attitudes toward a behavior and the subjective norms they perceive shape their intention to act, and that intention then influences the behavior itself.
The reasoned action model is a framework for explaining behavior in which a person’s attitudes toward a behavior and the subjective norms they perceive shape their intention to act, and that intention then influences the behavior itself.