Judged: two independent readers; copy check clear.
ABC theory
ABC theory ABC theory here refers to the Attitude-Behavior-Context theory, a framework for understanding behavior by linking people’s attitudes with their actions in relation to contextual influences.
ABC theory here refers to the Attitude-Behavior-Context theory, a framework for understanding behavior by linking people’s attitudes with their actions in relation to contextual influences. In this source, it is used to study pro-environmental behavior and is extended by adding trust and identity as factors that can predict or modify how attitudes relate to behavior.