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reactance theory
reactance theory Reactance theory says that people value freedom and choice, and when they feel these are being limited or threatened, they become motivated to restore them.
Reactance theory says that people value freedom and choice, and when they feel these are being limited or threatened, they become motivated to restore them. This reaction, called psychological or state reactance, can involve negative thoughts and feelings such as anger toward the person or source seen as restricting freedom.