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change effect
change effect In cognitive dissonance research, the change effect is the shift in a person’s attitude after engaging in behavior that goes against their original view, such as writing a counter-attitudinal essay.
In cognitive dissonance research, the change effect is the shift in a person’s attitude after engaging in behavior that goes against their original view, such as writing a counter-attitudinal essay. In the induced-compliance setting described here, greater attitude change was linked with more positive emotions and less change with more negative emotions.