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persuasive communication
persuasive communication Persuasive communication is communication intended to shape attitudes, and its impact can vary depending on how well the message’s emotional or thinking-focused content matches the recipient’s usual orientation.
Persuasive communication is communication intended to shape attitudes, and its impact can vary depending on how well the message’s emotional or thinking-focused content matches the recipient’s usual orientation. In this research context, attitudes were more influenced by the emotional tone of a message when it matched a person’s stronger affective orientation.