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social

Judged: two independent readers; copy check clear.

source trustworthiness

source trustworthiness Source trustworthiness is the degree to which a person sees an information source, such as an expert source, as credible and worthy of trust.

Source trustworthiness is the degree to which a person sees an information source, such as an expert source, as credible and worthy of trust. In this context, greater perceived trustworthiness can increase how effective a message seems and support acceptance of the recommendation even when detailed evidence is limited.