PsychTerms
Psychology & Counseling Dictionary

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psychterms.org / snowball-sampling

social

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snowball sampling

snowball sampling Snowball sampling is a way of recruiting research participants by asking people already in a study to use their social contacts to help find additional participants.

Snowball sampling is a way of recruiting research participants by asking people already in a study to use their social contacts to help find additional participants.

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PsychTerms (psychterms.org), CC BY 4.0, version 1. “snowball sampling.” Development preview.

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