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sensory engineering
sensory engineering Sensory engineering is an approach to design research that examines how people’s emotional responses and preferences relate to the sensory or aesthetic features of a product or image.
Sensory engineering is an approach to design research that examines how people’s emotional responses and preferences relate to the sensory or aesthetic features of a product or image. In this context, it is used to map evaluated qualities such as style, color, market appeal, and psychological impression to consumers’ emotional needs.