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repeated measures design
repeated measures design A repeated measures design is a study design in which the same participants are measured in more than one condition, such as when each person evaluates both options being compared.
A repeated measures design is a study design in which the same participants are measured in more than one condition, such as when each person evaluates both options being compared. Because the observations come from the same people, this design can control for individual differences and can provide greater statistical power when the repeated observations are strongly related.