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regret theory
regret theory Regret theory is a decision-making approach that considers not only the expected benefit of a choice but also the regret a person may expect to feel if another option would have been better.
Regret theory is a decision-making approach that considers not only the expected benefit of a choice but also the regret a person may expect to feel if another option would have been better. It is used to account for how anticipated regret can shape choices, including comparisons with similar past cases.