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rational-economic man
rational-economic man Rational-economic man is the neoclassical economics idea that people make fully rational choices by weighing marginal benefits against marginal costs.
Rational-economic man is the neoclassical economics idea that people make fully rational choices by weighing marginal benefits against marginal costs. In the source, this assumption is presented as too limited because actual decision-making is shaped by bounded rationality and subjective mental perceptions of costs and gains.