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research methods

Reviewed: one independent reader; copy check clear.

qualitative data

qualitative data Qualitative data are the detailed, information-rich material collected in qualitative research, often from open-ended interviews, that supports deep, case-focused analysis and a richer understanding of the topic being studied.

Qualitative data are the detailed, information-rich material collected in qualitative research, often from open-ended interviews, that supports deep, case-focused analysis and a richer understanding of the topic being studied. Its value depends on how much useful information each participant’s account provides.