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positive–negative asymmetry

positive–negative asymmetry Positive–negative asymmetry is a pattern in comparison judgments in which negative changes or features influence perceived similarity more strongly than positive ones.

Positive–negative asymmetry is a pattern in comparison judgments in which negative changes or features influence perceived similarity more strongly than positive ones. In the source context, adding negative qualities to a candidate altered judgments of similarity to an ideal candidate more than changing positive qualities did.