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normalize
normalize In this social-psychology context, to normalize means to make a harmful or unfair practice come to be seen as ordinary, acceptable, or necessary within a group or culture.
In this social-psychology context, to normalize means to make a harmful or unfair practice come to be seen as ordinary, acceptable, or necessary within a group or culture. It describes a process by which repeated beliefs and expectations can hide the seriousness of mistreatment and lead people to accept it.