Judged: two independent readers; copy check clear.
mental accounting
mental accounting In this source, mental accounting refers to a cognitive approach to temporal decision-making in which people mentally organize time-related resources.
In this source, mental accounting refers to a cognitive approach to temporal decision-making in which people mentally organize time-related resources. It includes tendencies such as loss aversion, mental budgeting, and flexibility, and is linked to how people balance short-term and long-term rewards.