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medial prefrontal cortex
medial prefrontal cortex The medial prefrontal cortex is a brain region involved in goal-directed behavior, weighing value and reward, and aspects of social planning and self-insight.
The medial prefrontal cortex is a brain region involved in goal-directed behavior, weighing value and reward, and aspects of social planning and self-insight. In humans, it is also linked to self-worth, and changes in its activity can influence how a person is perceived by others without that person being aware of the change.