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social

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Go/No-go Association Task

Go/No-go Association Task The Go/No-go Association Task is a social psychology task used to assess implicit attitudes by having people respond to items from selected categories while withholding responses to others.

The Go/No-go Association Task is a social psychology task used to assess implicit attitudes by having people respond to items from selected categories while withholding responses to others. In the example described here, participants responded when a target product category and a target word type, such as positive words, appeared together, and did not respond to the other categories.