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emotive imagery

emotive imagery Emotive imagery is a communication approach that uses vivid, emotionally engaging elements such as personal case descriptions and pictures to shape how people perceive risk.

Emotive imagery is a communication approach that uses vivid, emotionally engaging elements such as personal case descriptions and pictures to shape how people perceive risk. In this context, it is presented as a form of storytelling that may increase willingness to vaccinate.

Sources

Drafting source: Avelino-Silva Vivian I; Ferreira-Silva Sofia Natalia; Soares Maria Eduarda Muniz; Vasconcelos Ricardo; Fujita Luiz; Medeiros Tainah; Barbieri Carolina Luisa Alves; Couto Marcia Thereza. Say it right: measuring the impact of different communication strategies on the decision to get vaccinated. 2023; DOI 10.1186/s12889-023-16047-2; article XML SHA-256 a611b0ad10e1264805d087907fa67d7178dd3f1d6b4ba72b17eeea5cbec9f09f. “Say it right: measuring the impact of different communication strategies on the decision to get vaccinated” (10.1186/s12889-023-16047-2).
CC-BY-4.0 · Definition uses new wording; original source retains its stated licence. · Source snapshot SHA-256: a611b0ad10e1264805d087907fa67d7178dd3f1d6b4ba72b17eeea5cbec9f09f

These citations identify the drafting sources. 2/2 independent reader passes against the pinned source packet. The drafter does not count as a reader. Source institutions do not endorse this dictionary.

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PsychTerms (psychterms.org), CC BY 4.0, version 1. “emotive imagery.” Development preview.

Version 1 · SHA-256: c88bc7042d8b3ddf6720396c691ca42b1ae55952227aeca7e122f35adeb75356

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emotive imagery

See also

Sources

Cite this entry