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dissonance reduction
dissonance reduction Dissonance reduction is the process of easing the psychological discomfort that arises when a person holds inconsistent related thoughts or behaves in ways that conflict with their attitudes.
Dissonance reduction is the process of easing the psychological discomfort that arises when a person holds inconsistent related thoughts or behaves in ways that conflict with their attitudes. People may reduce this discomfort by changing an attitude, minimizing the importance of the inconsistency, weakening the original attitude, or denying responsibility for the behavior.