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descriptive norm
descriptive norm A descriptive norm is the pattern of behavior that appears to be common in a group, which people may use as a guide for their own choices.
A descriptive norm is the pattern of behavior that appears to be common in a group, which people may use as a guide for their own choices. In this context, it refers to conforming to what most people in an ingroup, outgroup, or overall set of people seem to do.