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consumer neuroscience
consumer neuroscience Consumer neuroscience is an approach to studying consumer behavior that looks at several levels at once, including what people choose, how they emotionally and cognitively react, and what captures their attention.
Consumer neuroscience is an approach to studying consumer behavior that looks at several levels at once, including what people choose, how they emotionally and cognitively react, and what captures their attention. In the source, this is done by combining behavioral measures with neurophysiological and attention-based measures such as skin conductance, electroencephalography, and eye-tracking.