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charm

charm In historical psychology writing, a charm can mean an object, spoken phrase, or formula believed to have special power and therefore treated with reverence.

In historical psychology writing, a charm can mean an object, spoken phrase, or formula believed to have special power and therefore treated with reverence. It can also mean to exert a distinctive, captivating influence, especially in discussions of fascination, trance, hypnosis, magic, superstition, and primitive religion.