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association by contiguity
association by contiguity Association by contiguity is the linking of mental contents because they occur at the same time or in immediately successive moments, so that one can later call up the others.
Association by contiguity is the linking of mental contents because they occur at the same time or in immediately successive moments, so that one can later call up the others. In associationist thought, repeated pairings by this kind of nearness in time help simple experiences combine into more complex ideas.