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anchoring bias
anchoring bias Anchoring bias is a thinking bias in which an earlier piece of information acts as a reference point and pulls later judgments in the same direction.
Anchoring bias is a thinking bias in which an earlier piece of information acts as a reference point and pulls later judgments in the same direction. In the source example, a supplier’s past score in one area influenced how people rated that supplier in other areas and how likely they were to choose the supplier again.